National Journal's The MAHA Project
Podcasts, YouTube channels, Substacks, and other nontraditional media platforms are increasingly shaping how policy conversations begin, spread, and influence decision-makers.
As the influence of emerging MAHA narratives grows, understanding how they are formed and translated into real-world policy impact has become critical.
The MAHA Project, powered by National Journal, is a NEW AI-driven intelligence platform combined with expert analysis to provide insights into how alternative media MAHA narratives gain policymaker attention and influence regulatory momentum.
Rather than simply tracking mentions, The MAHA Project delivers actionable intelligence that helps public affairs and communications teams anticipate emerging narratives, evaluate policy risk, and respond with greater precision.
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How are you tracking the signal and the noise around MAHA policy movement?
With The MAHA Project, powered by National Journal, you get:
- Weekly intelligence briefings provide in-depth analysis of healthcare issues, policy discussions, and reactions to federal actions across the new media ecosystem.
- Use these insights to observe early signals of policymaker and administration engagement.
- Quarterly trend analysis examines shifts in issue relevance over time, assesses the influence of key creators and ideological groups, and identifies narratives gaining sustained traction with policymakers.
- Use this to track change over time, map who drives influence, and separate noise from actual emerging narratives.
- Special customized reports provide client-driven research tailored to your organization’s priorities, delivering deep dives on selected issues, mapping influential creators and narratives, and offering curated contact directories to support targeted engagement.
- Use this data to ground your strategies in real evidence and build actionable plans with confidence.
